TORONTO, November 19, 2003 – Scarlett Media just launched a new workshop to introduce the world of program distribution to students of film and television in college and university.

Patricia Scarlett, who developed the workshop and is the Toronto-based president of the international program-marketing firm, says "this addresses a gap in the learning process of fledgling producers. Many of them just don't realize the breadth and depth of information they need to ensure their projects are seen by the audiences they hope to reach."

The debut workshop, So You've Made a Film, Now What? was presented at Queen's University in Kingston, Ontario on November 15 to about 30 students of the Department of Film Studies. Through the day of discussions, question sessions and demonstrations, the Queen's students expressed surprise at the research it takes to sell a production, while many felt positive about the process. Many commented on how new to them were the concepts of approaching buyers, financing structures, package pre-sales and the role of promotion in distribution. Post-workshop, students and faculty both expressed a great deal of appreciation for the insider information that was presented by Scarlett and her team, which includes sales specialists Walter Cudlip and Antoinette MacDonald and communications and education consultant Susan O'Connor.

Clarke Mackey, Associate Professor at the school says, "it is important for the students to hear the practical side of the industry from professionals who are up to date with the latest information."

So You've Made a Film, Now What? will be delivered in Ottawa later this month. Scarlett Media has been invited to present the workshop at next year's Sithengi in Capetown, South Africa.

"I've seen so many young producers fall flat on their faces trying to break into the demanding world of program sales, that I knew I could help, Scarlett says. "We designed this workshop for those with little or no experience in distribution, but who. with some guidance and insider advice, should be able to extend the reach of their creative ideas, or at least better gauge their potential."